Larry Mahan became a professional rodeo cowboy in 1963. He won two bull riding championships in 1965 and 1967. In 1966, he won the first of five consecutive World Champion All-Around Cowboy titles, competing in bull riding, saddle bronc and bareback events. He won an unprecedented sixth All Around title in 1973, a record that stood for 25 years and earned him an entry in the Guinness Book of World Records. Since his retirement from rodeo in 1977, he has remained active in the western business through his association with Milano Hat Company, his Texas Longhorn and quarter horse operations, as well as the horsemanship clinics he conducts around the country and at his ranches in Texas and Colorado. Larry is devoted to helping people understand and communicate with horses.

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Stran Smith wears the Larry Mahan's® Hat Collection line of felt and straw hats. Stran grew up in and still lives in Tell, Texas. He did not start his calf roping career until he was 17 years old, and in that short time has made quite a name for himself. Stran was the 1997 Texas Circuit Calf Roping and All Around Champion Cowboy. In 1998, he was voted the Original Coors Fan's Favorite Cowboy and was the Copenhagen Skoal Year End Series Champion. Stran has qualified for the NFR 8 times.

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Mark Chesnutt wears the Larry Mahan's® Hat Collection line of felt and straw hats.

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Ricky Boen and Texas Mud: These talented musicians from Odessa, Texas wear Larry Mahan's® Hat Collection straw and felt hats. The group plays authentic cowboy songs, western swing and modern country music at conventions, county fairs, radio stations, schools and private parties. 1996 World Champion Fiddler, Ricky Boen, together with Darrell Boen, Mark Lowe and Ken Morgan, have seen the demand for their brand of music, featuring acoustic instruments and three part harmony, become more and more popular.

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Doo Wah RIders: This unique group of exceptionally talented musicians wear Larry Mahan's® Hat Collection felt and straw hats. For over twenty years, the Doo Wah Riders have been entertaining fans in California, Arizona, Nevada, Texas, New Mexico, North Dakota, Illinois, Wisconsin, Idaho, Wyoming, Colorado, Hawaii, Canada and the Caribbean. They have appeared with the likes of Garth Brooks, George Strait, Alabama, Tim McGraw, Faith Hill and served as a back up band for Pam Tillis, Deanna Carter, Bryan White, Neal McCoy and other well known artists. The band appeared in the movie "Basic Instinct" starring Michael Douglas and Sharon Stone singing one of their own songs, "Glowing in the Ashes."

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